{"title":"Odlo","description":"\u003ch2 data-mce-fragment=\"1\" class=\"content-asset homepage-banner homepage-banner--text-on-image homepage-banner--no-hover\" style=\"text-align: left;\"\u003e\n\u003ca href=\"#odlo-running-clothing\"\u003eCLICK to shop our collection of Odlo\u003c\/a\u003e running clothing below.\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eOr read about the brand and why we stock their great products.\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"content-asset homepage-banner homepage-banner--text-on-image homepage-banner--no-hover\" style=\"text-align: left;\"\u003e\n\u003cpicture data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" class=\"homepage-banner__image\" alt=\"Odlo Running Clothing Collection\" src=\"https:\/\/www.odlo.com\/on\/demandware.static\/-\/Library-Sites-odlo-content-global\/default\/dwa8d65914\/images\/homepage\/1_tiny_mens_cat_1920x420.jpg\" style=\"float: none;\" data-mce-src=\"https:\/\/www.odlo.com\/on\/demandware.static\/-\/Library-Sites-odlo-content-global\/default\/dwa8d65914\/images\/homepage\/1_tiny_mens_cat_1920x420.jpg\"\u003e\u003c\/picture\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"homepage-banner__content u-site-width\"\u003e\n\u003ch3 data-mce-fragment=\"1\" class=\"homepage-banner__header\"\u003e70 YEARS OF INNOVATION\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"content-page u-site-width u-site-width--narrow\" style=\"text-align: left;\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"content-asset\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWe've loved Odlo since we were first introduced to them. Our customers appreciate the premium Odlo running clothing, with innovative materials and a great look. Odlo was founded in Oslo in 1946. Its founder Odd Roar Lofterød Senior was the driving force behind the company until 1979. His favourite saying was \"always make sure you're one step ahead\": Lofterød had a reputation for being a creative, unconventional thinker who took off in new, previously unimagined, directions.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBorn in Norway in 1915, he grew up during the difficult times of war and unemployment that characterised the early 20th century. But this did not stop his unquenchable thirst for new ideas. Instead of just waiting for a job to come along, he placed an ad saying: \"Worker available for 100 crowns\". He soon landed a job paying 60 crowns a month working in a factory that made machinery for the clothing industry. Using the technical expertise that he gained in the area of knitting machines, he went on to set up his own company, Odlo Fabrikker A\/S. To get the company up and running, Lofterød bought his first knitting and sewing machines from his former employer. He also had the foresight to trademark his brand name worldwide.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOdd Roar Lofterød was never short of ideas, but he was short of raw materials, which were very hard to come by at the time. In 1947 he started manufacturing ladies' underwear, but he soon had a new idea. His son Odd Roar Junior was training with the Norwegian junior speed skating team. To save his son from freezing during training sessions, Odd Roar designed a new kind of training suit using Helanca fibre. As soon as Odd Roar Junior pulled on the suit at the team's training camp, his teammates were blown away. Soon top athletes were keen to try it out - everyone wanted a Helanca suit!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn 1963 he developed a warm, stretchy, high-performance suit for cross-country skiers and speed skaters using Helanca synthetic fibre. The Norwegian Olympic team wore the revolutionary new clothing at the 1964 Winter Games in Innsbruck and by the time the Winter Olympics in Sapporo came around in 1972, there were 22 national teams competing in Odlo gear. The following year, 1973, the company introduced Odlo Termic onto the market, the first fully synthetic range of functional sports underwear. Speed skaters were once again the inspiration behind this innovation. Cotton underwear had proven to be impractical, so skaters tended to just wear a pair of briefs under the Helanca suit, even when it was minus 20 degrees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"content-asset homepage-banner o-grid__item u-w1\/1 u-mb0@md-and-up\"\u003e\n\u003cpicture data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" class=\"homepage-banner__image\" alt=\"Odlo Video - We are Timeless\" src=\"https:\/\/www.odlo.com\/on\/demandware.static\/-\/Library-Sites-odlo-content-global\/default\/dw1b01ae60\/images\/unique-pages\/we_are_timeless.png\" data-mce-src=\"https:\/\/www.odlo.com\/on\/demandware.static\/-\/Library-Sites-odlo-content-global\/default\/dw1b01ae60\/images\/unique-pages\/we_are_timeless.png\"\u003e\u003c\/picture\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"homepage-banner__content u-site-width\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"homepage-banner__actions\"\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.odlo.com\/gb\/en\/video\/video-odlo-timeless.html\" class=\"js-open-videoasset-in-popup btn btn--white btn--contrast-sm\" data-mce-href=\"https:\/\/www.odlo.com\/gb\/en\/video\/video-odlo-timeless.html\"\u003eWATCH VIDEO\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"content-asset\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOdd Roar Junior took over the running of the company in 1979 and moved its headquarters from Norway to Switzerland in 1986. In 1987 he and his partners launched the groundbreaking Athletic Clothing System, based on the three-layer principle. The first layer, the underwear, is designed to ensure optimum moisture management. The second layer helps to regulate the wearer's temperature, while the third layer provides protection from wind and rain.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn 1994 Odlo launched its Running and Outdoor collections. Over the years, Odlo has always designed its clothing in line with the principle of \"from the skin up\". Every range of clothing is designed from the inside out, because athletes can only really enjoy their sport and perform at their very best when they feel good - from the skin up.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe company achieved another major breakthrough in the area of fabric technology in 2002 with the development of the Effect by Odlo fabric and the launch of the first underwear range to incorporate odour-reducing silver ions. Within two years, all the company's underwear was made from this new fabric.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn 2003 Odlo's image was given a makeover. A comprehensive rebranding exercise resulted in a new logo, a clear market positioning and a new philosophy: \"passion for sports\". The new image appealed to retailers and end consumers alike and over the next few years this was reflected by double-digit growth in sales.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith the launch of its Nordic Walking collection in 2004, Odlo was quick to recognise the emergence of a new trend. In this way it was able to position itself as the market leader in this particular segment right from the start. One year later came the universal, high-performance \"Just One\" T-shirt. Its double-knit technology helps the wearer to keep cool when temperatures start to rise.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe company's investment in research and development was paying off. In 2006 another milestone was achieved with the launch of Cubic. This ultra-lightweight, knitted fabric has a three-dimensional cubic construction to ensure optimum temperature regulation. Cubic was integrated into the sports underwear range and has been recognised with a number of awards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"content-asset homepage-banner o-grid__item u-w1\/1 u-mb0@md-and-up\"\u003e\n\u003cpicture data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" class=\"homepage-banner__image\" alt=\"Odlo - We are one step ahead\" src=\"https:\/\/www.odlo.com\/on\/demandware.static\/-\/Library-Sites-odlo-content-global\/default\/dw62bfda80\/images\/unique-pages\/we_are_one_step_ahead.png\" data-mce-src=\"https:\/\/www.odlo.com\/on\/demandware.static\/-\/Library-Sites-odlo-content-global\/default\/dw62bfda80\/images\/unique-pages\/we_are_one_step_ahead.png\"\u003e\u003c\/picture\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"homepage-banner__content u-site-width\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"homepage-banner__actions\"\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.odlo.com\/gb\/en\/video\/video-odlo-onestepahead.html\" class=\"js-open-videoasset-in-popup btn btn--white btn--contrast-sm\" data-mce-href=\"https:\/\/www.odlo.com\/gb\/en\/video\/video-odlo-onestepahead.html\"\u003eWATCH VIDEO\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"content-asset\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn 2007 Odlo applied its knowledge and experience to creating a new\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.odlo.com\/kids\/\" data-mce-href=\"https:\/\/www.odlo.com\/kids\/\"\u003eKids collection\u003c\/a\u003e. For the first time, Odlo offered children a collection encompassing all three layers. The company continued to grow and invested in additional retail space. In 2007 it opened 6 new Odlo stores in Europe and more than 100 additional shop-in-shop systems offering a wide range of Odlo sports clothing.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn 2008 Odlo introduced an advanced version of its seamless, close-fitting Evolution Light sports underwear range, which was first launched in 2003. It also presented its new generation of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.odlo.com\/women\/products\/sports-bras-crop-tops\/\" data-mce-href=\"https:\/\/www.odlo.com\/women\/products\/sports-bras-crop-tops\/\"\u003esports bras\u003c\/a\u003e. These ranges were both the result of in-house research and development work on the part of the Swiss manufacturer.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn 2010 Odlo won two international awards for the seamless race suit worn by top Norwegian biathlete Ole Einar Bjørndalen. The Red Dot Design Award was given for the suit's outstanding design, while the Plus X Award was presented for innovation and functionality. At the Winter Olympics in Vancouver, Odlo was one of the most popular Nordic ski sports brands amongst athletes.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn summer 2011 Odlo launched the new\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.odlo.com\/gb\/en\/search?cgid=cycling\" data-mce-href=\"https:\/\/www.odlo.com\/gb\/en\/search?cgid=cycling\"\u003eBike collection\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efor mountain and road bikers. Now Odlo could offer year-round performance clothing to meet the needs of all sports enthusiasts. The\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.odlo.com\/gb\/en\/about-us\" data-mce-href=\"https:\/\/www.odlo.com\/gb\/en\/about-us\"\u003eTemperature Control System\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eprovided the basis for a unique sports underwear concept that offered the perfect underwear for all temperatures and performance levels.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor Winter 12\/13, Odlo launched Evolution Greentec, the first seamless underwear to be made from 100% recyclable material. The company had developed a range of sustainable underwear to meet the highest standards of performance and functionality. The green thread used in the range stands for an outstanding level of sustainability and environmental compatibility. This new range won numerous awards even before it came on the market.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWinter 13\/14 saw yet another innovation with the launch of Odlo's new\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.odlo.com\/gb\/en\/search?cgid=muscle%20force\" data-mce-href=\"https:\/\/www.odlo.com\/gb\/en\/search?cgid=muscle%20force\"\u003eMuscle Force range\u003c\/a\u003e. The underwear range is specifically designed for downhill skiers and ski tourers. Specific compression areas minimise muscle vibrations to help stave off muscle fatigue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"content-asset homepage-banner o-grid__item u-w1\/1 u-mb0@md-and-up\"\u003e\n\u003cpicture data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" class=\"homepage-banner__image\" alt=\"Odlo - We are naturally inspired\" src=\"https:\/\/www.odlo.com\/on\/demandware.static\/-\/Library-Sites-odlo-content-global\/default\/dwce01b2d6\/images\/unique-pages\/we_are_inspired.png\" data-mce-src=\"https:\/\/www.odlo.com\/on\/demandware.static\/-\/Library-Sites-odlo-content-global\/default\/dwce01b2d6\/images\/unique-pages\/we_are_inspired.png\"\u003e\u003c\/picture\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"homepage-banner__content u-site-width\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"homepage-banner__actions\"\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.odlo.com\/gb\/en\/video\/video-odlo-inspired.html\" class=\"js-open-videoasset-in-popup btn btn--white btn--contrast-sm\" data-mce-href=\"https:\/\/www.odlo.com\/gb\/en\/video\/video-odlo-inspired.html\"\u003eWATCH VIDEO\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"content-asset\"\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDuring 2013, Odlo also revamped its corporate identity and corporate design with new visuals, typography and design language to give the brand and its products a contemporary, modern look.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOdlo expanded its existing Highline and Zeromiles product ranges. The Highline range includes clothing for ski touring and downhill skiing and for wearing before and after skiing. Zeromiles is a stylish premium clothing line inspired by the brand's Norwegian roots and traditional Swiss quality.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe launch of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.odlo.com\/gb\/en\/search?cgid=blackcomb\" data-mce-href=\"https:\/\/www.odlo.com\/gb\/en\/search?cgid=blackcomb\"\u003eEvolution Blackcomb\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eunderwear range saw the Greentec concept being revisited and integrated into the new Blackcomb range. This stylish, high-performance, sustainable underwear range was awarded the prestigious ISPO Gold Award in Munich. 70 years on, Odlo is still demonstrating how innovation is one of its greatest strengths.\u003c\/p\u003e\n\u003ch2 id=\"odlo-running-clothing\" data-mce-fragment=\"1\"\u003eOdlo Running Clothing Collection\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"odlowomensactivewearbottoms","title":"Odlo Women's Lou Medium Running Tights","description":"\u003cp\u003eThis ODLO Lou Medium tights for women brings intensity to your training whether it's in the gym, out in the sun or while prepping for your favourite sport. Made from the best in performance materials, they offer the best moisture management to handle perspiration with ease.\u003c\/p\u003e","brand":"Odlo","offers":[{"title":"XS \/ Black","offer_id":19346459099205,"sku":"7613361410741","price":36.95,"currency_code":"GBP","in_stock":false},{"title":"Small \/ Black","offer_id":42845280665851,"sku":"7613361410758","price":36.95,"currency_code":"GBP","in_stock":false},{"title":"Medium \/ Black","offer_id":42845280698619,"sku":"7613361410765","price":36.95,"currency_code":"GBP","in_stock":false},{"title":"Large \/ Black","offer_id":42845280731387,"sku":"7613361410772","price":36.95,"currency_code":"GBP","in_stock":false},{"title":"Small \/ Blue Wing Teal","offer_id":42845280764155,"sku":"7613361520082","price":42.95,"currency_code":"GBP","in_stock":false},{"title":"Medium \/ Blue Wing Teal","offer_id":42845280796923,"sku":"7613361520105","price":42.95,"currency_code":"GBP","in_stock":false},{"title":"Large \/ Blue Wing Teal","offer_id":42845280829691,"sku":"7613361520129","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"XS \/ Blue Wing Teal","offer_id":29495252779077,"sku":"7613361520068","price":42.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/1569\/8501\/products\/odlo-women-s-lou-medium-running-tights-xs-black-29515908350129.jpg?v=1746829088"},{"product_id":"odlosuwtopcrewneckperformanceunderwearwomen","title":"Odlo Women's Crew Neck Performance Base Layer Long Sleeve","description":"\u003cp\u003eSprint along the trail or reach the top of a new summit thanks to the comfort and coolness provided by the ODLO Performance Light SUW Top.\u003c\/p\u003e\n\u003cp\u003eThe Performance Light Top is made from ODLO's Performance Light material that's designed to adapt to you during any activity, all year round. Integrated ventilation zones provide extra breathability where you need to let most heat escape, and even though it's slim-fitted, this men's top offers restriction free movement that will never hold you back. Stay comfortable during all your favourite activities, no matter what season you're doing them in by make sure you're wearing the Performance Light SUW Top by ODLO.\u003cbr\u003e\u003c\/p\u003e","brand":"Odlo","offers":[{"title":"Grey Melange \/ XS","offer_id":19346463621189,"sku":"7613361395222","price":27.95,"currency_code":"GBP","in_stock":true},{"title":"Grey Melange \/ Small","offer_id":42845280370939,"sku":"7613361395246","price":27.95,"currency_code":"GBP","in_stock":false},{"title":"Grey Melange \/ Medium","offer_id":42845280403707,"sku":"7613361395260","price":27.95,"currency_code":"GBP","in_stock":false},{"title":"Grey Melange \/ Large","offer_id":42845280436475,"sku":"7613361395284","price":27.95,"currency_code":"GBP","in_stock":true},{"title":"Grey Melange \/ XL","offer_id":19346463752261,"sku":"7613361395307","price":27.95,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Medium","offer_id":42845280469243,"sku":"7613361395253","price":27.95,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Small","offer_id":42845280502011,"sku":"7613361395239","price":27.95,"currency_code":"GBP","in_stock":false},{"title":"Black \/ Large","offer_id":42845280534779,"sku":"7613361395277","price":27.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XS","offer_id":29496376983621,"sku":"7613361395215","price":27.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":40415000559793,"sku":"7613361395291","price":27.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0054\/1569\/8501\/products\/odlo-women-s-crew-neck-performance-base-layer-long-sleeve-m-black-13649149886525.jpg?v=1746829085"},{"product_id":"odlosuwtopcrewneckperformanceunderwearmen","title":"Odlo Men's SUW Top Crew Neck Performance Underwear","description":"\u003cp\u003eThe Performance Light SUW short sleeve crew neck top from ODLO is a baselayering essential. Its highly elastic, knitted fabric delivers excellent moisture wicking and fast drying properties to ensure optimum body climate whatever the weather. Seamless integrated ventilation zones help body temperature control, and breathability is improved by 20%. 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